RSPCA QLD:
Friends on the Move
Campaign

Alongside the planning of a strong marketing and fundraising strategy, the task was to develop a campaign with a bold and confident identity in line with RSPCA QLD’s existing brand. I was responsible for the workshopping of the campaign name and development and delivery of a full suite of collateral from inception to execution.
The end result was a successful fundraising document that captured the vision of the new animal care centre as well as contributing towards raising over $11M.