NextEd Group:
Brand Refresh & Design Development

A brand redesign and refresh for the parent company NextEd Group (ASX:NXD), one of the largest listed private education organisations in Australia. NextEd provides education and learning experiences to more than 25,000 students each year via 10 campuses in Australia and 16 recruitment offices around the world.

As Head of Design, I developed a new visual identity and brand strategy for NextEd that draws on the company’s own rich history to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark, typeface, expanded color palette, collateral, environmental graphics and an array of inspired patterns, glyphs and other graphic elements to create a distinctively ownable, relaxed and modern system.

We collaborated closely on the project with the leadership at NextEd, including the CEO Glenn Elith. The evolution represents the first significant refresh of the brand since its initial launch.