Mile End Community Church:
Brand Identity Refresh

The brand strategy, tone of voice and visual identity overhaul was part of a greater vision to take the impact of Mile End Community Church into the next growth phase. This new stylistic adaptation retains the structural intention of the original identity, adopting the organic form and perfection of a circle as a base for its timeless appeal. The logo-mark and stylised typeface have been carefully crafted to complement each other, further enhancing the strength of the brand and how it communicates the warmth and accepting personality of the church. The suite included a range of collateral pieces, online assets, messaging and website.