FTNSS Support Systems:
Brand Development

A brand identity for a fitness and personal training start-up with a focus on people-centred training in the healthy living space. The clean geometry and openness of the typography draws on the sophisticated text-savvy society it engages with. The simplicity of the wordmark also highlights the simplicity of the tailored training FTNSS employs. They requested a bold and confident identity that would assist in driving their bold social media presence and general merchandise products.