AIT:
Brand Refresh & Design Development

A brand redesign and refresh for the Academy of Interactive Technology. A premium private education brand, offering quality education in the creative arts and technology field.

As Head of Design, we developed a new visual identity and brand strategy for AIT that draws on the company’s desire to blur the lines between education and industry to propel creative thinkers into exciting careers that inspire creativity and innovation within the world of technology.

The visual concept was driven by a series of value words.

Creative, Unconventional, Brave, Inclusive, Contemporary = CUBIC

Think outside the square. The AIT brand style reflects its contemporary, design edge and educational quality attributes.

This framework and design system was the basis of all designs rolled out across collateral, signage, socials and media.